Is that his FATHER??? He;s got Tats AND EARRINGS!!! LOSER!!!!
According to this UK Daily Mail article, the man is the makeup artist responsible for dolling up young Ethan. The DM article also a lot more information about this decadent little family.
http://www.dailymail.co.uk/femail/article-3388302/Eight-year-old-boy-learns-drag-makeup-begging-mother-book-tutorial-selfie-results-sweeping-internet.html