Wait for word of mouth to build. American Sniper had the twin advantages of Clint Eastwood and Bradley Cooper going in to the opening. People are a little skeptical that Michael Bay can produce a serious film. Word of mouth is going to overcome that and quickly,in my opinion.
Oh I hope so. American Sniper surprised me. Before the movie came out, there was very little marketing....but after that first weekend....holy cow. I don’t remember when I saw it but it might have been the second weekend in the theater.
I hope the word of mouth is as good as you predict. True Michael Bay is getting some grumbling because of distrust. And John Krasinki is not Bradley Cooper. In fact, at first I thought I wouldn’t even see this film because the last movie I saw John in was Aloha and it was HORRIBLE....of course Bradley was in that dreg of a movie too.