The obvious reason the owners want this is because more hits = more excitement = more fans = more revenue
Yeah, chicks dig the long ball. But maybe pitchers should bother to learn to actually hit. Since they’re not going to be in the whole game anyway, and most of them are only actually good at 2 or 3 pitches anymore, there’s really no excuse. When they played the whole game and had an arsenal of pitches to use you could maybe make the case that they just didn’t have time to learn to hit. But now it’s just because it’s accepted, teams should stop accepting mediocrity from their most expensive players.