There are a variety of choices all over the country. DirecTV and other satellite dish networks provide the same number or more channels for the same price. In most areas where you can get Comcast, you can also get Internet through a variety of DSL or fiber optic providers.
While you may only have one choice in direct cable television service to suggest that there are not alternatives just means you haven’t looked very hard.
I was actually referring to Internet service, not TV. My bad on that one. I should have specified what I was talking about.