FWIW.
Whether it’s Pop Music or just Popular music there is something to be said about it’s effectiveness when used as a marketing tool.
Its effectiveness in capturing an emotional feeling in order to sell something.
My first recognition of this marketing tool was when Charles Schwab used the music and lyrics from the Chamber Brothers song, “Time has come Today” to promote their retirement plans. IIRC, it was in the early 1990’s.
It was extraordinarily effective.
It worked because it tied together something that was known, the music and words, with something that was uncertain, investing with Schwab. It will likely go down as the most successful marketing campaign in their history.
It is used or is attempted to be used in political campaigns because it works.
Bill Clinton used Fleetwood Mac’s “Don’t Stop Believing” in 1993 and it is still remembered today.
At the end of the day, it’s all sales.
“Facts Tell, Stories Sell”
Familiar music tells an emotional story in which each listener will find a way to relate and then associate it with another message when done properly.
Remember The Stones’ “Start Me Up” for Windows 95.
You mean "Don't Stop Thinking About Tomorrow". "Don't Stop Believing" was Journey.
Familiar music tells an emotional story in which each listener will find a way to relate and then associate it with another message when done properly.
This is another aspect of this. Liberals are far more emotionally tuned in to their audience. Liars are exceptionally good at reading their marks, and they can often tell how far to push their narrative and whether their mark is buying it.
Liberals play people's emotional fiddles, and they are generally much better at it than are practical minded people.