It’s called business/marketing. Focus group testing (Which corporate does all the time due to billions being invested) pushes all this stuff; not buzzwords/magical memes like “misogyny” and “sexism”.
No doubt, but some marketing is failure.
As a woman I find blatant foolishness trying to appeal to women offensive. Putting little women on football sidelines, and that stupid “fashion” fest at the Derby (now complete with blatant fag Johnny WeirD), just some of the irritating examples.