... “What message does it send,” a reporter asked pointed, “that the leads of your shows in the fall are all heterosexual white men?....
And???
It sends the message that the network believes that these particular programs will draw the largest audiences for their advertisers.
They balance it with having interracial couples on most all commercials.
I think it means that programming centered on faggots and racial minorities doesn't sell.
They should have filters you can put on each show before you watch it. A “Hispanic color filter”, “Black color filter”, “Asian color filter”, Native American color ...
Happy? Probably not.
They need to start examining pro basketball.
“Our fall line-up is a reflection of what America wants. CBS has been the #1 network in prime time for more than a decade, and it's because we offer programs that viewers find more entertaining than those aired on rival networks.
This is a business. We're here to attract the largest possible audience that we can deliver to our advertisers, who are willing to pay higher rates to sponsor our programs. That adds to our corporate bottom line, increasing shareholder value. And much of our stock is owned by middle class Americans of all ethnic backgrounds, through their pension plans and mutual funds.
Our success at CBS also keeps thousands of employees on the job, and the same holds true at the production companies that supply programming to the network. Both CBS and our production partners employ large, diverse workforces at all levels of their respective organizations. Those workers directly benefit from the programming decisions made at this network.
Besides, the idea of some sort of quota system for series casting is ridiculous. The standard should be skill, talent and merit, not the color of someone’s skin, their gender, or their sexual preference. And if you haven't noticed, a lot of minorities are doing very well on network TV.
Now, why don't you sit down and shut your piehole? I've got an entertainment division to run, and my performance will be evaluated on ratings and revenue, not some arbitrary diversity metric created by someone who was lucky to make it through journalism school and would kill to be sitting where I am right now.”
Of course, an honest answer like that would get Geller fired, so instead, he has to mutter the usual PC crap. Gotta protect that seven-figure annual pay/benefits package and besides, I'm sure he believes all that garbage.