Posted on 08/28/2016 9:17:15 AM PDT by BenLurkin
Customers can wander the aisles and page through a title before buying, but books face the customer, accompanied by reviews from Amazon shoppers, as they would be online. Customers can buy in-store or place an order for delivery. Amazon devices, such as the Kindle e-book reader and Fire Tablet, are also available for in-store testing.
It's the latest example of an online retailer branching out into brick-and-mortar, perhaps more striking with Amazon, which started as an online bookseller but quickly grew into an e-commerce giant selling everything under the sun.
"I think a big part of the bookstore is building awareness of Amazon and bringing more of a human face to the brand," said Neil Stern, senior partner at Chicago-based McMillanDoolittle. "Forty-one million of us and counting are Prime members, but you can spend a lot of money and never interact with a human. It's a way to personalize it."
(Excerpt) Read more at chicagotribune.com ...
What is old is new again or all your monies belong to us?
Huh? So it’s a brick and mortar store, but you go THERE to place an on-line order?
Okaaay?
Amazon opened a kiosk in my local mall.
It replaced the Microsoft kiosk.
Seems silly. It has been years since I went into a bookstore. Favorite is still Powell’s in Portland, Oregon. Otherwise, I order online with Amazon Prime and get the book cheaper and in two days or less.
What part of Chicago?
Is this to make it easier to get a book than a gun in Chicago?
Lakeview.
THX
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