They did in the US and many other countries, but in others (Mexico, etc.) they will continue as before.
I frequently do photo shoots with past, present and future Playboy models, and it seems that it's still pretty thriving. One of my favorite models lives in Ukraine, and I shoot with her each December when she comes to Miami... they keep her busy over there when she's back home. Another of my favorites is in South Africa, and again, they keep her busy there.
Pictures, or it didn’t happen. ;-D
I’m retired now and have a lot of time on my hands; mind if I carry your camera equipment on your next shoot? :-)