I think he and Kim are a tag team, and she got loads of publicity from the “theft” in France, so she tagged off, and now it is his turn for the attention getting scheme for a bit.
Well we all know they both do thrive off attention
It is their bread and butter
Publicists are just like the script writers for the soaps, but different.
They dream up all kinds of crazy stuff for real people to do and convince them to do it since it will give them free publicity and make them the name of the day, week, month. They are geniuses.
"OK, Kanye, first you say you are going to run for president in 2020. Then you make these crazy rants at your concerts. Say you kinda like Trump. Then cancel the whole tour. Yeah, yeah, I know it's going to cost you big bucks but in the long run, my plan will make you more. Now listen to this! We hospitalize you for exhaustion! You sit on your ass for a few weeks. Now everyone will be asking, "How Kanye doin?" "How Kanye doin?" "How Kanye doin?" They love you more than ever and they want you to come back to them. They'll want to throw money at you. Oh, I'm such a genius!! Now, just listen to this! Then you and Kim..."