Yeah, sorry, they do care about PC nonsense and have given in (if only to walk their caving back later) to it on several occasions. Most recently was the Duck Dynasty nonsense.
http://www.foxnews.com/entertainment/2013/12/21/cracker-barrel-pulls-duck-dynasty-merchandise.html
http://www.ew.com/article/2013/12/21/duck-dynasty-cracker-barrel
Then the ‘sorry not sorry’ walkback:
http://www.nydailynews.com/cracker-barrel-apologizes-pulling-duck-dynasty-gear-article-1.1558334
IIRC, Cracker Barrel first got on the non-PC map and their parking lots started filling up when management announced that homosexuals would not be hired as waiters.
Wonder how long that lasted?