Just reading this piece and I know that their scheme will fail, and badly. Why? Because instead of talking about their product in terms other than “menu items”, the rest of it was administrative.
Who here goes to a hamburger joint because it has a better administration?
“My opinion is that the media is the main
supporter of healthy eating. We’re certainly
not hearing it from our customers.”
— Andrew Puzder, CEO of Hardee’s and Carl’s Jr.
Puzder is obviously somebody who knows a thing or two about running a hamburger joint. Under his leadership, his business added a lot of market share.
Ironically, McDonald’s came out with its best idea in a long time, the Grand Mac hamburger. A bigger Big Mac. But they did so with minimal fanfare, in only two markets. How in the world can they judge how well it is received if nobody knows about it?
And at the same time, the Wendy’s chain is replacing a lot of employees with robots. They are staying above the curve.
What a great post! I only knew of the Grand Mac because my local NJ restaurant posted it on their billboard. I asked my husband and he shrugged. It was only thanks to the local NYC radio host, Mark Simone, who mentioned it in a positive way that I knew exactly what it was.
What’s wrong with Executive McDs? They’re as stupid as the old tobacco industry. Maybe more so. They are ashamed of their product, the stupid bastards!