The minute they decided they wanted to turn McDonald’s into McCafe’s they signed their death wish....
McDonald’s grew exponentially when it focused on kids, knowing you get the kids, you get the adults... the food won’t ever compete with higher end fair, but offer reasonable consistent quality (relative) and you will do fine.
If your McDonalds looks like a coffee shop, that’s half your problem.
“If your McDonalds looks like a coffee shop, that’s half your problem.”
CHACHING!!
McDonalds has a HUGE identity problem. They are trying to be all things to all people.
Hardees went through that several years ago. They had bought Carl’s Jr, some chicken outfit and another smaller burger joint.
Their menu was bloated with all the items from all their acquisitions.
I think this was about the time Puzder came along.
They slashed the menu, identified the consumers they wanted to target and introduced the Thickburger with the advertising to attract the targeted consumers.
Burger history was made.
I was hauling meat from the meat patch and often delivered to contract producers, the places that make the burgers for all the burger chains.
There was one smaller plant that I spoke with the manager quite often.
One day he mentioned that every chain was wanting smaller beef patties at cheaper cost except ONE that wanted a larger patty of higher quality.
He couldn’t tell me who but a month later the thickburger hit the market.