Better tasting food would be a good start. I’ve been in a few focus groups and other Q&A.. It all boils down to their food costing more, smaller portions and doesn’t taste as good as it used to. People like dollar menus.
The problem with the dollar menu is that the franchise has to run a per-ticket average to break even (I am guessing currently it would be about six bucks and change).
Dollar Menus drive you below that average ticket and your store goes into the red.