[Drew68]

I’ve never understood all the pickups I see with Yeti stickers on the windows. Really? Brand loyalty to a frikkin’ cooler?

"Lifestyle branding" is all the rage these days. Harley Davidson started doing it years ago and now everyone's following.

[niteowl77]

"Lifestyle branding" is all the rage these days. Harley Davidson started doing it years ago and now everyone's following.

"Harley-Davidson: a marketing firm with a motorcycle division they'd close down if they could."

Around here, it is ag equipment. Guys - hell, whole families - plighting their troth to some multinational corporation they think has a soul.

[OldMissileer]

"Lifestyle branding" is all the rage these days. Harley Davidson started doing it years ago and now everyone's following.

When I was young companies used to give away free t-shirts, mugs, stickers, etc... as promotional advertising. I remember getting a free Coca Cola t-shirt when I was about ten years old. My Mom also got one. Nowadays a person has to pay a premium to buy a t-shirt and advertise for them.

They have been masters at marketing and now have us paying them to give them free advertising.

[Dr. Sivana]

"Lifestyle branding" is all the rage these days. Harley Davidson started doing it years ago and now everyone's following.

The first time I experienced it was in 1975. I was starting 6th grade in a prep school, and the soccer coach was wearing an Adidas shirt. The other students and the coach thought it was weird enough that I didn't know what Adidas meant, and worse when I still couldn't understand putting the name of a sneaker on a shirt. Now here in Columbus, GA, I suffered the same "Huh?" when I see stickers for YETI and "Salt Life" on the back s of big SUVs. For over a year I assumed "Salt Life" was probably the name of some local mega-church.