SI has been a dead magazine walking for quite a while. They might be able to do something to save it as a niche publication, but what they're doing is trying to put out a fire by squirting diesel on it.
You don't save a sports publication by trying to appeal to people who hate sports.
One of my favourite lines from any song comes from the Dead Kennedys 'Terminal Preppie':
My news of the world comes from Sports Illustrated