[untenured]

Those who really need it will pay the higher price.

Not only that, but a higher price will elicit more effort to produce TP and get it to people who want it.

[MayflowerMadam]

“more effort to produce TP and get it to people who want it.”

There’s a TV commercial showing TP rolling off the conveyor belts at the factory — Angel Soft, I think — specifically targeted to current events. The message is basically, “We’re on our way!” Weird.