Remember the Spuds MacKenzie bull terrier with chicks swarming all over this Bud Light party animal?
Well, it turns out Spuds was the first transgender AB mascot...ALL the dogs used were females.
I have a soft spot for Spuds. The campaign started the same year I started college (1987). The ads were humorous and over the top. English Bull Terriers were kind of a thing in the 80's and Rick Springfield even featured his on two of his album covers. Full disclosure - I have an EBT and she's curled up at my feet right now.
The bitter irony is that the Spuds marketing was pulled largely because it was though it would appeal to teenagers and glamourize underage drinking.
So decades ago, Bud ditched a campaign precisely because of the adverse influence it may have on kids, but in 2023 they see nothing wrong with putting forward a spokes-it who promotes self-mutilation and mental illness.