Even if they did everything you suggested, AB has passed a point of no return. A critical mass of their former customers won’t believe them.
They won’t do it because it would require they walk the talk and get rid of their entire D.I.E. policies, programs, and organizations, and nearly all top management would need to resign. AB is probably not a great place to work at these days.
Read my entire post, they can’t just issue the apology and be done.
They MUST then actually take the heat from the left and stand firm, and back it up with action. They go from being the heel, to the babyface very quickly. The same folks who left them because of this will return (most of them anyway) when they see they actually are standing up, and standing firm at every oportunity.
It can’t just be we’re sorry and be done with it. They have to make it a core principle of everything they do with respect to this nonsense.
IF they just say sorry and don’t do anything, yes no one will believe or care.
However if they did a true contrition campaign, and backed it up with solid action... and stood up, without question against the chosen ludicrous narrative, they will instantly mobilize the left wing nutters, and them standing firm against them, sustained, and without hesitation the same folks who poured them down the drain will return. They absolutely have the ability to completely flip the script and pivot, but to do so they have to show bravery and courage, rather than pandering and cowardice.
I highly doubt they would do it, because doing so would, as I stated actually require REAL COURAGE and Commitment. They would have to fight off the loud activist shareholders who would try to stop them, they will have endure being brutalized by the press, they will have to be willing to have some media refuse to play their ads. In other words they have show they are willing to offend in defense of the truth, rather than cowtow to lies because they are en vogue among a certain loud but minority set.
IN order to get out of this they have to flip the scrip and go from the brand that got into bed with this insanity, to the brand who unadulteratedly said NO to it.
If they just do some half arsed words and don’t follow up, you better believe it won’t help them... they have to commit to standing strong against this nonsense.
As I said before, I doubt they have the will to do it, but if they want to fix it, that is what they have to do.