So in other words they have to buy enough raw materials to make the beer as if their sales never dropped. LOL. They are screwed.
“Dude thinks [probly right] he’s done if he returns to Uke-land. Never seen a world publicity tour like this for a ‘leader’ of a country badly losing a war.”
It does make sense, for a business like Beer, where product growth, or decline, is only at the margins, maybe 1%, 3% in an abnormal year.
But when you leave your Marketing Operation to a bunch of Leftists (Ukraine War supporters), then all bets (and trends) are off, and you’re WIDE OPEN to a major impact.
Impossible to think what ImBev was thinking, but I suspect it was related to the EU and their Draconian Rules on how they must run their businesses. So, if the EU says that your brand must be into Pedophilia and Bestiality, then it will be - you MUST comply, or others will GLADLY take your place.
They can sell the raw materials to other beer makers