You've said that before as well as others have, but I still don't see it. The following text is directly from the AFA article:
In a show of support to help homosexuals legalize same-sex marriage, Wal-Mart has agreed to automatically donate 5% of online sales directly to the Washington DC Community Center for Gay, Lesbian Bisexual and Transgender People. The cash donation will come from ALL online purchases made at Wal-Mart through the homosexual group's Web site. This move follows Wal-Mart's joining the National Gay and Lesbian Chamber of Commerce and agreeing to give generous financial help to that group.According to the facts as I've read them, the above is accurate. In what way is the article either intentionally misleading or unintentionally ridiculous.
Most notably here, in the sentence immediately following that which you quoted to me:
With this agreement, Wal-Mart made clear their support for the homosexual movement was a total commitment to the cause.(Emphasis mine.) If you know anything about these online affiliates programs, you have to laugh at that statement. It's beyond ridiculous. It's mindless, shameless hyperbole.
According to the headline, that you have agreed is often the only thing people read, AFA is being misleading:
Wal-Mart Contributes 5% Of Online Sales To Homosexual Group
That is the headline. AFA does not say that only sales from click thrus from that one particular website, they just say ONLINE SALES...........as you saw through this thread, even FReepers, who are supposedly so media savvy took the headline to mean ALL WM online sales kicked back a 5% to the organization.
You apparently have no understanding of media and PR...AFA does and they have hoodwinked many into believing they have limited resources and aren't capable of looking into things in further detail.
Bravo Sierra. AFA has done exactly what it set out to do - get narrow minded bigots to jump on the bandwagon that WalMart is evil and promoting the homosexual agenda.
I happen to be media savvy, having spent darn near 30 years involved with it in one way or another. AFA is good in their media savvy, they have played people like you just like a violin to get you to do what they want. When it comes to PR, they are no different than any other group.
But I would venture to say that this time around they are going to wind up with mud on their faces, as they are the ones promoting these homosexual groups with their constant harping on it. These groups just have to sit back and reap the benefits of the stir created by AFA.