What does it mean by "ALL online purchases made at Wal-Mart through the homosexual group's Web site"? How can you buy at Walmart through another website?
Have your own web site and join Walmart, Amazon, Barnes and Noble's affiliate programs. You or the organization gets a cut of orders linked through your site.
We have given this site more publicity than they could ever dream of.
There is a Wal-Mart link on the web site of this gay group. When a person clicks on the link, it takes them to the online Wal-Mart site. Through the magic of Al Gore's interent, any purchase made from that link is noted, and 5% of the sale is rebated back to the refering site. As AppyPappy notes, there are many groups that do this, most of whom no one would find objectionable in the least.