There are somethings more important than politics and self.
And Fred knows it.
..it's not about me
If you want more people to count, the idea is to get more people to listen. Politics is all about promoting your candidacy.
And without stooping down to the Huck/Mitt/Rudy level.
Subtle but direct, competently done, above the fray of the election, saying “It’s the Holidays, let’s stop with the politics and remember what is important”
It said that, it said “Merry Christmas from me, Fred Thompson, the American Citizen”.
Not the Candidate, not the Senator, not the actor, but their fellow American who simply wants to step out of the BS of the political season for a few minutes.
It will not be lost on anyone, and to cheapen such a tribute with petty political slogans, and even a Thomspson 2008 would have killed the effect. That is something the other guys would do, Fred is saying “I am better than that”...
The kind of voter FDT is after will be impressed, then there is his other ads for the rest.
There are somethings more important than politics and self.
And Fred knows it.
..it's not about me