“The one you want to avoid is called “Frank’s Red Hot”. No kick whatsoever. I’ve tasted better catsups.”
As somebody else said, I think Frank’s is perfect for buffalo wings. I would not, however, use it in chili or anything similar.
For example, If I eat Chinese, I go for the Szechuan items on the menu and tell them I want "authentic" and not "Americanized" Szechuan. The Chinese all seem to know what I mean.