Quality and service...... that’s why I bought a new Toyota Tundra. I love this truck. The next new car I buy will be another Toyota.
I do own an old Ford too, but it stays parked out behind the barn.... it’s my “going to the dump” vehicle.
Quality and service, and give the people what they want, period.
I know someone who survived the Bataan Death March and 3+ years in a Japanese POW camp. When he bought a Japanese car, that was a sign that WWII was really over.