“The hot wife is how they get guys to pay attention to the commercial.”
Michelob got me to change beer brands with this one.
http://www.youtube.com/watch?v=DpPvAGrBpwo
I don’t know if I’d drink Michelob because of it, but it is a good ad. And of course in that she’s the “dumby”, at least the one that makes the mistake.