You missed the experiments with NLP to do with commercials and mass hyponosis style selling.
Yes, I guess so, I never bought anything but cheap food, gas and beer back then. Which may be the reason for no debt now????????? Never have spent much time in front of the boob tube.
Oh, and if I hear BO say anything, I get the same mental alarm that a used car sales man triggers in me. If any academia type want to study me, please send cash or ammo.