I disagree Adam can not be marketed. There is not much of an audience for his type. Ask Boy George how well it worked out for him.
Just so you know a little bit about Boy George and “Culture Club”
The band signed with Virgin Records in the UK, and with Epic Records in the US and released its debut album Kissing To Be Clever in 1982.
The single “Do You Really Want to Hurt Me?”, reached #1 in a dozen countries around the world, and #2 in the United States. This was followed by “Time (Clock Of The Heart)” (not on the UK LP), which reached the US #2, and “I’ll Tumble 4 Ya” which reached US #9. This gave Culture Club the distinction of being the first group since the Beatles to have three Top 10 hits in the US from a debut album.
Their next album, Colour By Numbers was also a huge success. The single “Church Of The Poison Mind” (featuring Helen Terry) became a Top 10 hit, and “Karma Chameleon” became a #1 single in sixteen countries, including the US, where it stayed at #1 for three weeks. It was the best-selling single of the year in the UK, spending six weeks at #1. It stands as the group’s biggest hit. “Miss Me Blind” and “It’s A Miracle” were Top 5 and Top 20 hits respectively, and “Victims” was another Top 3 UK hit.