You're allowing yourself to be gulled by these folks. I guess they're implying that there is some association between the pictured chimps and schvatzas as a race. I'd love to ask someone what that association is. I see none.
ML/NJ
I anticipated some reaction along your lines when I posted that thought in hindsight about the possible use of an alternative artistic device in the advertorial.
It's really not a matter of being intimidated by them, it's a matter of thinking things out a bit more astutely beforehand so as to get the same bang for our strong position while at the same time minimizing the possible damage from the opposition. It's somewhat like military strategy in war: maximize your gains while minimizing your casualties. And yes, I agree that war is a great analogy to what we are engaged in here.