Couple dollars for 50 oz is more than I pay, but cheap for Tide I guess. I pay about 5.50 for my 175 oz bottle of detergent.
My wife insists that Tide is the BEST so I have to go with that. In fact, she is so enthusiastic for Tide that sometimes I feel like I am in the middle of a Tide commercial when she rhapsodizes over the benefits of Tide over any competitors.
p.s. 6 weeks ago, I picked up the 100 oz bottle for only a couple of bucks.
Today I stock up on BO sticks for a year. Cost: $0.00. Same as my Compaq Presario computer.