Smoke and mirrors valuations with an overinflation of HuffPo and low-balling Drudge and Breitbart. I’d take the other two any day of the week over HuffPo. Bet the CPMs are the published rates as opposed to what’s actually paid.
Is the author a flaming lib? Hard to believe this wasn’t a tongue-in-cheek piece.
Notice it has to do with revenues. If FR was a commercial site (allowed advertising) God only knows where it would be. Huffing post wouldn’t exist if not for FR and all of the early hits it got by being linked from here.