I heard a story once about a priest telling an atheist, “If you’re right, it’s no big deal. Lights out! But if I’m right, you’re toast.”
Pascal's Wager. Of course, if the Muslims are right then Christians are toast. If the Vikings were right you better die with a sword in your hand, otherwise you won't go to Valhalla.
Etc...
http://en.wikipedia.org/wiki/Pascal%27s_Wager#Criticisms