Cafe Press Executive?
bump for later...
Interesting thought, not sure if the guy got anything near the value he was attempting to extract with his investment, nor how it was 50,000 hours of programming.
Honestly, most of the ad copy I looked at would be more at home in some offbeat Office design template CD.
Being from Ireland maybe he does not know the US urban definition of the term “tweak”. I wonder if the domain name was freely available.