Skip to comments.Netflix Gobbles 29.7 Percent of Peak Downstream Traffic in North America
Posted on 05/18/2011 5:15:26 AM PDT by decimon
Internet trends report predicts that real-time entertainment applications will account for 55 to 60 percent of peak aggregate traffic by the end of this year
A study of internet trends conducted by Sandvine has revealed that North American web users have become increasingly interested in on-demand applications like Netflix, and this enthusiasm for real-time entertainment categories will likely continue to grow.
Sandvine is a provider of intelligent broadband network solutions for fixed and mobile operators. It releases a Global Internet Phenomena Report annually, and has done so since 2002. These reports analyze internet phenomena and traffic on the web in North America, Latin America and Europe.
In the Global Internet Phenomena Report: Spring 2011, Sandvine found that Netflix is now 29.7 percent of peak downstream traffic in North America, and has become "the largest source of internet traffic overall."
In 2009, real-time entertainment applications consumed 29.5 percent of peak aggregate traffic, and today, that number has increased to 49.2 percent. According to Sandvine's predictions, this category will account for 55 to 60 percent of peak aggregate traffic by the end of this year.
(Excerpt) Read more at dailytech.com ...
Give me a reduced rate and I’ll download my movies in non peak hours.
I have no time to watch movies anymore anyway. I’m busy watching my government.
“Give me a reduced rate and Ill download my movies in non peak hours.”
Nah, they’ll just cut you off after 50GB/month, and let NetFlix worry about it. That’s NetFlix’s weak point, they don’t control delivery.
In my house we can have two different Netflix movies downloading and someone browsing the web at the same time. Netflix is a great invention.
And now all of the ISPs are implementing bandwidth caps. Thanks for nothing, Netflix.
IMO, wild overestimate. People don’t watch movies that often.
You set me off on a search of who owns the delivery systems.
Today, several large corporations provide the routers and cable that make up the Internet backbone. These companies are upstream Internet Service Providers (ISPs). That means that anyone who wants to access the Internet must ultimately work with these companies, which include:
I watch Netflix too. On my laptop or on the TV. Going on 2 years since I cancelled tv service. I pay 10.99 a month. Thinking of going down to 8.99 since I rarely rent any dvds anyway.
You forgot Comcast (owner of NBC) and Time Warner that own quite a bit of content and can kill netFlix by imposing caps. On one had, I can’t really blame them. Imagine them having to spend, say, $10 Billion to upgrade the wires so NetFlix can save on postal stamps and improve their service.
How much bandwidth is one movie? How much time would you have to spend on sites like this to equal one movie? One YouTube video of a few minutes can equal all of a day of regular surfing.
I have the $8.99/month no-DVD service for Netflix.
Be warned...the number of movies that you can stream from Netflix is about 1/4 of the entire Netflix movie library. And the library for streaming-only is somewhat disappointing. Most classics (Cassablanca, Ten Commandments, The Sting etc) are not available.
But I am using it to catch up on some good sci-fi that was on TV, and I’m watching the Ken Burns “Baseball” series and some of the old Mystery Science Theater series now (things I wouldn’t normally rent a DVD for).
If there is a new movie you want to watch, you can get it from Vudu.com. They have 24 hour rentals for about $4 each (more for XHD, less for stadard definition)
One source said a Netflix movie is about 3.6 Mbps. The article was talking *peak* loads, iirc. Maybe movie use is very peaky? That I do not know. I’d suspect it to be a little peaky, but not so much.
That’s us, sorry. We’re currently going through the series Heroes. Some nights we’ll watch 4 episodes in a sitting. :)
I had a meeting with a Comcast guy yesterday - I think the corporate vision is to phase traditional cable out in favor of the Hulu model, on demand with advertising targeting based on your profile. It’s probably a 10-year plan, but it’s obvious to me that traditional “tune in a 7” television is a dead model and everyone in the industry knows it.
One part of the model is already being tested - Comcast is already selling “zoned” tv advertising in the Chicago market. It’s possible to run 34 different ads in one section of the nightly NBC news within comcast. This broadens the sales reach considerably - more businesses can work into the model when the cost to entry is lowered and can be tailored on a finer geographic basis.
My bet is that Netflix will eventually merge with the new broadcast model and become the “premium channel.”
Yeah, I know. Lately I’m watching the Sherlock Holmes series from the 80s. Very entertaining and short enough to watch in one sitting. I’ve seen most classics I want to see. I keep the one DVD/month option just in case, but lately have not needed it. If there is a new release, I can always go red box (waiting for True Grit).
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