FUn fact: Schlitz was once the top selling beer in this country. Then in the 1970s cost accountants convinced the management to introduce high temperature fermentation to speed up the brewing process thus increasing production output. The result was a flat tasting beer and Schlitz rapidly decline to a mere shadow of its former self in terms of sales. Then a couple of years ago, the original formula was again introduced into Schlitz and is today being marketed in two areas---Madison, WI and St. Louis, MO. This original formula is supposed to be introduced into all markets sometime in the future.
Since you are in the St. Louis area, perhaps you can check out the original formula Schlitz (make sure it is labeled as such) and report back your findings.
Ping to Post #13!
The beer that made Milt Famey walk us.