They whole idea of communications media evolving may be true, in the long run, but iut's still a long way off. Ultimately you still have to have eyeballs and/or ears watching/listening..to make an impact, AND attract advertisers.
Stern used to be ALL over the MSM every day..he took his show to Sirius, and nobody talks about him anymore. Same for Imus....he always generated a buzz..was a must watch/listen..now, on FOX Business..with minimal viewers..he's a sideshow..an afterthought..
Current pulls 25,000 viewers on a good day, not even enough to show up on Neilson. Their total income from advertising last year was only $40 million. Most of that was pity money and PSA’s.
Olbermann’s numbers are total hogwash. He was lured to CurrentTV by shame, hubris and an equity stake. Equity in nothing.
Current is the Air America of cable. (Air Who?)
Gore and some other communist bigwigs will pull together $20 million or so for an ad campaign (which will air on CNN and MSNBC), toss a little to Olbermann, and then fail.
Every dollar they give him is a dollar that doesn’t go to promotion so they are guaranteed to fail.
Best of all, that’s $20+ million that won’t go to Obama.
And Stern has more talent than Olbermann ever had.