[exDemMom]

After the remarks, 34 percent of the conservatives who were aware of them, and 37 percent of Tea Partiers, said they were less likely to see the film -- but 42 percent of liberals said they were more likely. (Five days after Freeman's remarks, 24 percent of all moviegoers were aware of them.

Given the relative numbers of liberals vs. conservatives, this looks like an overall loss. At 35% liberal, 0.35 * 0.42 = 0.147 (14.7%) increase, but 60% conservatives comes to 0.6 * 0.34 = 0.204 (20.4%) decrease. So, a stupid remark by a liberal actor caused an almost 6% audience decline.

Instead of being mindlessly liberal, Hollywood filmmakers should try to target films to the consumers: they would make far more money.

[exDemMom]

Grr, please overlook my grammatical errors in the above post! I clearly did not proofread it adequately.

P.S. My ratio of conservatives and liberals came from http://www.americanthinker.com/2010/08/the_autumn_of_the_left.html.