“You could make up the situation by advertising....but where do you cast your limited advertising dollars?”
Carbonite is now running commercials on HGTV - I just saw one about 30 minutes ago. Not saying they didn’t - but I’ve never noticed any Carbonite TV ads before.
I doubt that they are spending more on an HGTV ad than they did on a radio spot with Rush. Whether or not it will work is the question.
A day or two after they pulled out of Rush’s show, I heard them prominently proclaimed on NPR. NPR really doesn’t need taxpayer money to operate, does it?