EBH....here you go...you hit the nail on the head...check this article. Basically social media has turned activism into a hyper drive mode
http://www.venturingcapital.com/
Many businesses in the last 15 years or so have been ‘programmed’ into paying attention to their social images. That is something you blog post misses.
I recall the rollout of ISO 14001 and how that was marketed to business executives as showing environmental responsibility. Sure there were some key items that temporarily improved the bottom-line financially and while being among the first to achieve certification, the glossiness soon wore off. All those energy savings disappeared and any profits are being demanded to go to “the cause,” in the form of taxes on those savings now turned profits.
And the activists won again as they still don't purchase products from these companies that “showed good faith.”