I agree that back in the 90’s and early 2000’s it was ineffective.
But the advent of social media I believe is changing that. If you read the link in post 34 at the bottom it discusses things to do when your brand goes “viral.”
Carbonite and the other companies that pulled their ads, they did so based on the ‘viral’ response to Rush. When advertising your business brand and image go hand-in-hand with demographics.
Let me apologize. I have been up all night ;) I wholeheartedly agree with you and should have been clearer.
My post was meant to point out that once (back then) it was not effective but now it is and because it now is, we have to get our collective act together to counter it. If we do not, we’re toast.
Poorly worded on my part - I claim lack of sleep as an excuse ;)