I noticed that article the other day. And, I asked myself “Why?”. Is the intent to recognize faces across photographs and ‘tag’ them automatically? This software is already available in Google’s Picassa (free download, and is actually a pretty neat photo utility), as well as built into the Apple OSX platform in iPhoto.
So, this is not ‘new’ revolutionary software. Or, are they intending to use this as a security measure, so you use your webcam to log into your Facebook account and your face is compared against your log. Is this part of a larger scheme - such as using this technology to screen known sex offenders who create a bogus account to stalk prey?
A company exists for only a one reason - to create a profit. I do not see how this technology will generate a profit.
Maybe a “Find your Twin” for $5?
A company’s value increases with the value of its data. The value proposition for this software could have nothing to do with social....I am thinking govt., military, security, police.....cameras everywhere feeding realtime facial data into the system, always on, software matches face to name, name check against database, geocoding tied to cameras, coordinates delivered where the person is anytime....store the data...update ....reverse....enter name into system...system gives last tracked coordinates. Simple! Priceless.