LOCALIZE the ad to run in each individual market! Find a well-respected LOCAL small businessman or woman (minorities welcome) and splice in their comments! Then run that ad in each TV market. Do it!
“LOCALIZE the ad to run in each individual market! Find a well-respected LOCAL small businessman or woman (minorities welcome) and splice in their comments! Then run that ad in each TV market. Do it!”
BRILLIANT!!!
...and if the business can have a wide enough reach in its community, that’s even better (i.e., having a guy that machines ball bearings probably doesn’t mean as much as a guy that runs an honest auto repair business [assuming that they can find one, LOL]).