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How Diet Coke Became the World's Liquid Crack of Choice
Jezebel.com ^ | AUG 8, 2012 1:30 PM | Katie J.M. Baker

Posted on 08/11/2012 1:09:41 PM PDT by thecodont

Diet Coke turns 30 this year, and despite health concerns and an rocky advertising trajectory (remember Paula Abdul dancing with dead celebrities?), the Thank-God-It's-Not-Sugar-But-Hopefully-Aspartame-Won't-Kill-You beverage is doing better than ever. Diet Coke has held the title of second most popular soda in the world (after regular Coke) for two years running — 40% of colas currently sold are either Diet Coke or Coke Zero — and it seems like more people are now drinking it for the taste instead of as a diet aid. But it wasn't always this way.

When Diet Coke was introduced in 1982, "it was too new to be cool," Zoe Williams recalls. "So it was very uncool not to drink it, but it wasn't totally cool to drink it either." While most people in the 80s were busy making horrible decisions regarding leg warmers and cocaine, the brand made headway with two genius moves. The first was buying Columbia Pictures as champions of product placement, guaranteeing that actors would be chugging Diet Coke for decades to come. Second, it differentiated itself from TaB, a title so associated with "diet" drinks that even literally putting Diet in its new moniker made the beverage more successful.

The brand has tried to experiment over the past decade with little success; the public knows what it wants, and it wants its Diet Coke. There was 2005's Coke Zero, which was practically the same as Diet Coke but meant to appeal to men who were too embarrassed to drink a sissy weight loss beverage like all those weight-obsessed ladies out there. Apparently, though, those men don't actually exist, because no one bought Coke Zero, despite its sleek packaging and uber-manly, throw-caution-to-the-wind "Enjoy everything" tagline. Oops.

(Excerpt) Read more at jezebel.com ...


TOPICS: Business/Economy; Food
KEYWORDS: cocacola; dietcoke; tab
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1 posted on 08/11/2012 1:09:49 PM PDT by thecodont
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To: thecodont; Revolting cat!; Slings and Arrows; JoeProBono
There was 2005's Coke Zero, which was practically the same as Diet Coke but meant to appeal to men who were too embarrassed to drink a sissy weight loss beverage like all those weight-obsessed ladies out there.

"Fluids, Mandrake..."

2 posted on 08/11/2012 1:14:47 PM PDT by a fool in paradise (Eric Holder's NAACP rally against the voter ID laws required the press to bring govt issue photo ID.)
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To: thecodont
http://cache.gawkerassets.com/assets/images/9/2012/01/c0d09f5ab671156321148f7f3d0f0f05.jpg

I myself always preferred Sunset Sarsaparilla.

http://wallpaperswide.com/thumbs/fallout_new_vegas___sunset_sarsaparilla-t2.jpg

3 posted on 08/11/2012 1:19:15 PM PDT by KC_Lion (Normalcy results in the creation of life, Sodomy results in AIDS)
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To: thecodont

Who wrote this inaccuracy? Coke Zero sales are responsible for a large portion of Coca Cola sales?

http://www.foxbusiness.com/industries/2011/07/28/coca-cola-enterprises-2q-up-on-coke-zero-sales/


4 posted on 08/11/2012 1:22:19 PM PDT by Cyman
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To: thecodont

Who wrote this inaccuracy? Coke Zero sales are responsible for a large portion of Coca Cola sales?

http://www.foxbusiness.com/industries/2011/07/28/coca-cola-enterprises-2q-up-on-coke-zero-sales/


5 posted on 08/11/2012 1:22:51 PM PDT by Cyman
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To: thecodont

Forget cola - my new addiction is root beer, preferably A&W. This is my new drug/drink of choice.


6 posted on 08/11/2012 1:26:28 PM PDT by peggybac
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To: thecodont
Diet Coke is not bad, especially with a squeeze of fresh lime but for the title of liquid crack (diet) it has got to be Diet Dr. Pepper.
7 posted on 08/11/2012 1:27:39 PM PDT by Harmless Teddy Bear (Fate plays chess and you don't find out until too late that he's been using two queens all along)
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To: thecodont

Took me years to stop drinking soda, it is most certainly addictive. Won’t touch it at all now, out of sheer terror I will get hooked again.


8 posted on 08/11/2012 1:28:55 PM PDT by Vince Ferrer
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To: thecodont

I wish the author would not use terms like crack. Anyway, I’m drinking dcoke now...love the stuff.


9 posted on 08/11/2012 1:29:52 PM PDT by Vision ("Did I not say to you that if you would believe, you would see the glory of God?" John 11:40)
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To: thecodont

I spent 30 years in the soda business (see screen name)

I think the author is on crack...

It’s like me writing about brain surgery...believe me I’m no brain surgeon


10 posted on 08/11/2012 1:29:57 PM PDT by Popman (In a place you only dream of Where your soul is always free)
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To: thecodont

The Aspartame makes me nervous I’ll stick with diet Hansens or Shasta.


11 posted on 08/11/2012 1:36:10 PM PDT by Mike Darancette (Obamaid has to go.)
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To: Popman

I have a Good Friend who sees Monsanto as the Evil Empire behind everything...they want your kids to grow up sterile, they want everyone to have cancer, and of course Fluoride is a Evil Plot. Just give me a diet soda.


12 posted on 08/11/2012 1:37:25 PM PDT by 50sDad (A Liberal prevents me from telling you anything here.)
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To: thecodont

No, thanks. Aspartame gives me headaches.


13 posted on 08/11/2012 1:49:04 PM PDT by bgill
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To: thecodont
Coke Zero does not taste like Diet Coke.

Diet Coke is sweetened with aspartame; Coke Zero is sweetened with aspartame and acesulfame potassium. Using two sweeteners keeps the concentration of each below the threshold, where you notice any "chemical taste", or aftertaste. Apparently, I'm not the only one who notices the improvement.
14 posted on 08/11/2012 1:50:01 PM PDT by USFRIENDINVICTORIA
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To: Harmless Teddy Bear

Coke Zero blows Diet Coke away.


15 posted on 08/11/2012 1:50:57 PM PDT by dfwgator
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To: KC_Lion

You could make a great bomb out of the first one if my memory serves me correctly.


16 posted on 08/11/2012 1:51:36 PM PDT by Sawdring
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To: peggybac
Good root beers are unique and flavorful in their own way, they are much more diverse and complex than colas.

Hires was my favorite when I could get it, it started being sold in 1876.

"Hires Root Beer! Hires Rootin' Tootin' Root Beer! Hires Rootin'-Tootin' Rabble-Rousin', lion-roarin', Roman-candle-lightin' Root Beer!"

Image and video hosting by TinyPic

17 posted on 08/11/2012 1:54:18 PM PDT by ansel12 (Massachusetts Governors,,, where the GOP goes for it's "conservative" Presidential candidates.)
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To: dfwgator
"Coke Zero blows Diet Coke away."

I agree. But I just noticed it has almost as much caffeine as a regular Coke. Geez, shouldn't "zero" apply to caffeine? My intake of that particular chemical goes for coffee, LOL.

18 posted on 08/11/2012 1:58:51 PM PDT by CatherineofAragon (Time for a write-in campaign...Darryl Dixon for President)
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To: thecodont

I used to be (still am) truly mystified by the relationship of women to Tab, it was puzzling.


19 posted on 08/11/2012 1:59:25 PM PDT by ansel12 (Massachusetts Governors,,, where the GOP goes for it's "conservative" Presidential candidates.)
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To: dfwgator
Coke Zero blows Diet Coke away.

They both taste like horse piss. Real Coke is made from cane sugar not corn syrup. That is why I buy Mexican Coca-Cola.

20 posted on 08/11/2012 1:59:37 PM PDT by SVTCobra03 (You can never have enough friends, horsepower or ammunition.)
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To: thecodont

Cool. And always nice to see Coke kicking Pepsi’s ass.


21 posted on 08/11/2012 2:04:07 PM PDT by bigbob
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To: ansel12

How old is that bottle?


22 posted on 08/11/2012 2:04:32 PM PDT by POWERSBOOTHEFAN (Vic Morrow is my new heartthrob :))
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To: a fool in paradise
Coke Zero tastes better. it is the first soda to run out in the cafeteria or machines. The only one that sells out faster is Cherry Coke Zero. Our building holds 8000 people.
23 posted on 08/11/2012 2:04:46 PM PDT by bmwcyle (Corollary - Electing the same person over and over and expecting a different outcome is insanity)
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To: thecodont
+ =
24 posted on 08/11/2012 2:10:09 PM PDT by South40 ("Islam has a proud tradition of tolerance." Hussein Obama, Cairo, Egypt, June 4, 2009)
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To: ansel12

Used to love that Hires.. We had it back in Cleveland. My other 2 favorites from back then were Dads Root Beer and Frosty Root Beer.

As for Diet Coke, I despise the stuff. DC tastes like chemicals to me.

I do however like Diet Dr Pepper, as someone said above. That is actually quite good to these taste buds.


25 posted on 08/11/2012 2:12:20 PM PDT by Chuzzlewit
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To: South40

26 posted on 08/11/2012 2:17:29 PM PDT by John W (Viva Cristo Rey!)
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To: thecodont

Diet Coke, ick! Tasts like carbonated tree sap.


27 posted on 08/11/2012 2:20:57 PM PDT by ozzymandus
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To: John W

We drink zero cal flavored seltzer...much healthier, or Martinis.


28 posted on 08/11/2012 2:21:45 PM PDT by Shady (The Tea Party is the Party of the American People, Working and creating wealth in SPITE of OBAMA!)
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To: USFRIENDINVICTORIA

I agree. Coke Zero always leaves an ugly aftertaste that I don’t get with Diet Coke. It also seems less fizzy, but that might just be my own taste buds.


29 posted on 08/11/2012 2:27:19 PM PDT by PuzzledInTX
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To: ansel12

We used to drink Hires all the time. Do you know if it is still sold?


30 posted on 08/11/2012 2:28:07 PM PDT by AEMILIUS PAULUS (It is a shame that when these people give a riot)
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To: Sawdring
[EXPOLSIVES 40] At a workbench, combine:

1 bottle Nuka-Cola Quantum

Tin can

Turpentine

Abraxo cleaner

A potent cocktail of carbonation and detonation, the Nuka-grenade makes plasma look like a bubble bath.

http://www.deviantart.com/download/149658100/FO3___Schematic___Nuka_Grenade_by_Toan76.png

http://www.deviantart.com/download/165244285/PIP_BOY_by_Samupipboy.jpg

31 posted on 08/11/2012 2:33:17 PM PDT by KC_Lion (Normalcy results in the creation of life, Sodomy results in AIDS)
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To: KC_Lion

Without a doubt the best game ever (well maybe a tie with Skyrim).


32 posted on 08/11/2012 2:39:08 PM PDT by 11Bush
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To: 11Bush
http://img3.joyreactor.cc/pics/post/%D0%BF%D0%B5%D1%81%D0%BE%D1%87%D0%BD%D0%B8%D1%86%D0%B0-Skyrim-Oblivion-fallout-79043.png

http://static.fjcdn.com/pictures/fallout+skyrim_c54b55_3362341.jpg

Fus Ra Yay!

33 posted on 08/11/2012 2:47:09 PM PDT by KC_Lion (Normalcy results in the creation of life, Sodomy results in AIDS)
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To: Vince Ferrer

All I drink these days is soda water. No flavorings. Wilkinson usually. I don’t even put sugar in my coffee.

Oh, once a month or so, I might have a canned soda, or take a coke with a meal at a fast food place, but that’s pretty much it.


34 posted on 08/11/2012 2:47:41 PM PDT by Ronin (Dumb, dependent and Democrat is no way to go through life - Rep. L. Gohmert, Tex)
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To: Harmless Teddy Bear

Pepsi lime has me hooked. When it’s not available, I mix cola with Minute Maid limeade.


35 posted on 08/11/2012 2:55:04 PM PDT by Squawk 8888 (Tories in- now the REAL work begins!)
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To: SVTCobra03

In Canada there’s a product called Pepsi Throwback that’s made with cane sugar. Regular Coke and Pepsi here are a mix of can sugar and corn syrup.

One product available on both sides of the border that you might like is Jones Soda- their entire line is sweetened with cane sugar.


36 posted on 08/11/2012 2:59:07 PM PDT by Squawk 8888 (Tories in- now the REAL work begins!)
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To: Harmless Teddy Bear; All

I stopped drinking Diet Coke when I finally read the ingredients. All it took was the first one, phosphoric acid. We used a process to keep heavy metals from being able to leach from an aggregate product we produced from the residue from municipal waste incinerators. What we sprayed onto the aggregate was phosphoric acid. It had the properties to “weld” heavy netals to the aggregate. How yummy does that sound?


37 posted on 08/11/2012 3:00:07 PM PDT by mazda77 ("Defeating the Totalitarian Lie" By: Hilmar von Campe. Everybody should read it.)
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To: Mike Darancette

Coke makes a diet version sweetened with Splenda. I haven’t seen a caffeine-free version. There are a few other sugar-free soft drinks without Nutrasweet.


38 posted on 08/11/2012 3:01:08 PM PDT by unlearner (You will never come to know that which you do not know until you first know that you do not know it.)
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To: mazda77
The ingredients of Nuka-Cola are: carbonated water, caramel color, aspartame, phosphoric acid, potassium benzoate (to protect taste), natural flavors, citric acid, and caffeine. What gives it the unique flavor is the essence of seventeen different fruits mixed in just the right proportion to give the beverage its trademark taste. Some versions of the drink also include vitaminerals and health tonics. During the Great Passion Fruit Famine of 2044, people actually noticed the taste difference when the recipe was change

http://images.wikia.com/fallout/images/d/d9/Fallout_3_Nuka_Cola_Poster.jpg

Whats a Little Radiation between Friends?

39 posted on 08/11/2012 3:05:50 PM PDT by KC_Lion (Normalcy results in the creation of life, Sodomy results in AIDS)
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To: thecodont

I drink maybe five Cokes a year, and when I do, I drink regular Coke. Don’t think it is going to kill me or make me fat.


40 posted on 08/11/2012 3:06:37 PM PDT by La Lydia
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To: thecodont

Make mine High Test.

Don’t want any diet crap.


41 posted on 08/11/2012 3:07:06 PM PDT by Venturer
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To: CatherineofAragon

Diet Rite (the RC version of diet Coke) is called “pure zero” for zero calories, zero carbs, zero caffeine, and zero sodium. It also uses Splenda rather than Nutrasweet. Doesn’t taste as good as the Coke products to me, though. Jones sodas has a sugar-free and caffeine-free soda a lot like Cherry Coke that tastes better than the Diet Rite sodas.


42 posted on 08/11/2012 3:09:22 PM PDT by unlearner (You will never come to know that which you do not know until you first know that you do not know it.)
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To: ansel12
I used to be (still am) truly mystified by the relationship of women to Tab, it was puzzling.

It's in the same realm as the lesbian/Subaru thing.

43 posted on 08/11/2012 3:15:23 PM PDT by Disambiguator
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To: ansel12; bcsco; Charles Henrickson
Actually Birch Beer is the best. They used to sell it here in Florida at Royal Castle restaurants. They came in big FROSTY mugs. They were GREAT on hot days!

BTW, Royal Castle was probably the BEST fast food restaurant ever but, alas, they are no more.

44 posted on 08/11/2012 3:15:50 PM PDT by PJ-Comix (Beware the Rip in the Space/Time Continuum)
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To: bcsco; Charles Henrickson

The above is an earlier version of Royal Castle. The later design had large wall murals featuring pics of coffee beans, brewed coffee in a cup, eggs in the shells, fried eggs, and bacon. It made you not only want to eat breakfast there but also to EMBRACE breakfast. I remember taking a Greyhound bus home late one night from downtown Miami to north end of the county and the sights of those breakfast murals in the Royal Castles were quite enticing. Even though I was just a kid, just seeing all those coffee beans and coffee in cup was so enticing, that must have what started me off in the direction of becoming a caffeine addict.

I wish I could find one of those murals now or at least a pic of it to post. Basically it made it almost impossible to walk past a Royal Castle in the morning without having breakfast there. And what was great, there weren't a whole bunch of tacky signs with prices. Just that incredibly alluring mural.

45 posted on 08/11/2012 3:34:36 PM PDT by PJ-Comix (Beware the Rip in the Space/Time Continuum)
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To: mazda77

If there was anything in DC that could kill you, I really ought to be dead. Your stomach acid is way more acidic than phosphoric acid btw. Furthermore, we asd citric acid to many different foods to affect their taste. I use it when making wine to produce a certain tartness for example along with (tartaric acid and malic acid). Citric acid is also a chelating agent, like phosphoric acid, and is known to be good for you. I probably wouldn’t ingest a concentrated form of any proton donor however.


46 posted on 08/11/2012 3:39:48 PM PDT by RC one (this space intentionally left blank)
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To: Mike Darancette

Aspertame made me go deaf.


47 posted on 08/11/2012 3:41:53 PM PDT by CH3CN (A stitch in time is worth two in the bush.)
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To: USFRIENDINVICTORIA
Diet Coke is sweetened with aspartame; Coke Zero is sweetened with aspartame and acesulfame potassium. Using two sweeteners keeps the concentration of each below the threshold, where you notice any "chemical taste", or aftertaste. Apparently, I'm not the only one who notices the improvement.

Same here. I can't stand the taste of diet Coke, but I could drink Coke Zero all day long

Major taste improvement.


48 posted on 08/11/2012 4:02:10 PM PDT by reagan_fanatic (Worst. President. Ever.)
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To: KC_Lion

LOL!

I enjoy any game that is open world. Nothing worse than being limited to a small trail that you must follow. Fallout, Skyrim, Oblivion, Badlands, etc. at least allow you to explore you environment and have some fun.


49 posted on 08/11/2012 4:03:27 PM PDT by 11Bush
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To: reagan_fanatic

“Same here. I can’t stand the taste of diet Coke, but I could drink Coke Zero all day long”

I drink iced tap water all day long.

Cheap and healthy(at least in my area).


50 posted on 08/11/2012 4:05:13 PM PDT by Mears
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