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Retailers prepare for ‘silver tsunami’ of aging consumers
The Bend Bulletin ^ | September 15, 2012 | Ely Portillo

Posted on 09/15/2012 3:36:46 PM PDT by 2ndDivisionVet

CHARLOTTE, N.C. — Easier-to-chew foods, brighter lights in stores and bigger, clearer fonts on packaging: Those are a few of the changes marketers discussed at a conference Friday about how to sell to aging consumers.

The retail innovation conference at Wake Forest University’s uptown Charlotte campus was sponsored by drugstore chain CVS Caremark. It was the first of what the school says will be an annual series.

“There’s a silver tsunami coming as the baby boomer population moves into seniors," said professor Roger Beahm, executive director of the school’s Center for Retail Innovation.

That tsunami is expected to change everything from the width of store aisles (wider, for easier navigation) to where popular items are placed on shelves (not too low or too high — within reach of motorized scooters) and how stores are laid out (smaller, with benches for tired shoppers to rest on, and more carpet to avoid slips and falls).

Executives who make packaged goods and foods talked about how they would change labels (contrasting colors to make them easy to read) and snacks (saltier and sweeter, for aged taste buds).

Chris Gray of senior adult marketing agency Zillner said companies need to adjust because older people will only increase in relative importance.

“The senior group is the only one that is actually growing" as a proportion of the population, he said...

(Excerpt) Read more at bendbulletin.com ...


TOPICS: Business/Economy; Food; Health/Medicine; Society
KEYWORDS: aging; business; economy; seniors

1 posted on 09/15/2012 3:36:52 PM PDT by 2ndDivisionVet
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To: 2ndDivisionVet

I want a job pre-chewing food for oldsters. It’s an ancient custom ;’)


2 posted on 09/15/2012 3:42:00 PM PDT by superstitionmountain (Did I mentio that I hate Chris Dodd, a rat among men.)
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To: 2ndDivisionVet

They’ll all be broke.


3 posted on 09/15/2012 3:51:19 PM PDT by pallis
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To: 2ndDivisionVet

The older I get the better I was.


4 posted on 09/15/2012 4:01:44 PM PDT by gorush (History repeats itself because human nature is static)
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To: 2ndDivisionVet
Opening cans and pressurized jars is hard work and causes me a lot of grief. I'm buying an electric can opener this weekend. Any recommendations?

Security bars are a wonderful thing. I wish we had a rail all the way from the main apt door to the parking area. Winter is a dangerous time for us.

5 posted on 09/15/2012 4:12:34 PM PDT by Sacajaweau
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To: 2ndDivisionVet

Buying stock in Geritol and Depends as we speak.


6 posted on 09/15/2012 4:14:09 PM PDT by Ronald_Magnus
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To: Sacajaweau

Move here. We hardly ever have ice and snow.


7 posted on 09/15/2012 4:18:01 PM PDT by 2ndDivisionVet (You cannot invade the mainland United States. There would be a rifle behind every blade of grass.)
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To: 2ndDivisionVet

Larger fonts would have helped before my cataract surgery on both eyes. However, both eyes were fixed a few months ago, so I’m 20-20 again (with glasses). If you have cataracts that glasses won’t help any more, your eyes are not going to get better, only worse, until you have that surgery to restore what you once had.

I think of years ago when seniors went blind because this surgery wasn’t available. Excellent vision through surgery. Do it.


8 posted on 09/15/2012 4:21:03 PM PDT by Marcella (Republican Conservatism is dead. PREPARE)
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To: 2ndDivisionVet

I have trouble with my eyes and I have trouble swallowing pills, and I’m 64 years old. I would love to take some of the vitamins that they have on the market for older people’s eyes, but they all are large pills, and I don’t understand why they don’t put these vitamins out in liquid form. But I have yet to find any, and I’ve even gone online to find some.


9 posted on 09/15/2012 4:24:17 PM PDT by murron (Proud Mom of a Marine Vet)
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To: 2ndDivisionVet
All consumers are aging consumers. Everyone alive now will be one year older on this date next year (except for those who are no longer alive then).

In fact younger consumers age more quickly, proportionally.

A one-year-old child will be two on this date next year, a 100% increase. A 100-year-old person will be 101, a 1% increase.

10 posted on 09/15/2012 4:30:56 PM PDT by Verginius Rufus
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To: Sacajaweau
“Opening cans and pressurized jars is hard work and causes me a lot of grief.”

I have a battery operated can opener AND a battery operated jar opener. Both of these are “as seen on TV items” and I got them at Walgreens. I could not do without the jar opener one. I cannot open jars without that opener. I also have a device to pull off tops of cans when they have that ring on them to pull open the can. It's a piece of plastic with a hook at the end to put into that ring, then pull back and it comes off without much pulling. Think that was an “as seen on TV” thingy but you should be able to find it at a place like Walmart or Kitchen Collection store (they also have a lot of the “as seen on TV” items, or on Amazon. I have to have that gadget to pull can tops off.

11 posted on 09/15/2012 4:34:58 PM PDT by Marcella (Republican Conservatism is dead. PREPARE)
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To: murron
“I have trouble with my eyes and I have trouble swallowing pills, and I’m 64 years old.”

What is wrong with your eyes? Tell me and I'll see if I can help you with suggestions.

I cannot swallow capsules - they get stuck in my esophagus and it's very painful for hours.

If you go to www.swansonvitamins.com , you will find vitamins and many other items there in different formulations. I can swallow gel caps and they have many of those, plus powders, plus vitamins/others in chewable form, and some in jelly type “worms” (like the candy worms) plus tablets and they have a chart so you can see how big the gel cap or tablet is.

I bet you can solve the swallowing problem there. Now, tell me what's wrong with your eyes?

12 posted on 09/15/2012 4:45:34 PM PDT by Marcella (Republican Conservatism is dead. PREPARE)
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To: 2ndDivisionVet
The only new businesses I see going up are CVS and Walgreen's, or at least it seems that way. Walgreen's have concrete pillars embedded around there front doors. I assume that is to prevent absent minded seniors from driving to the pharmacy pick up area in the back of the store...
13 posted on 09/15/2012 4:51:42 PM PDT by EVO X
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To: EVO X

“I assume that is to prevent absent minded seniors from driving to the pharmacy pick up area in the back of the store...”

Ha, ha, you’re a big help :)


14 posted on 09/15/2012 4:57:46 PM PDT by Marcella (Republican Conservatism is dead. PREPARE)
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To: Marcella

Thanks for the info.


15 posted on 09/15/2012 5:05:45 PM PDT by Sacajaweau
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To: 2ndDivisionVet

CVS seems to have read the memo. The store layout seems pretty transparent, and the aisles are plenty wide.


16 posted on 09/15/2012 5:20:38 PM PDT by aposiopetic
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To: 2ndDivisionVet
Sigh. Seems like just yesterday they were trying to sell me hip hugger bell bottom jeans and a sexy peasant blouse.

Now it's elastic waist polyester, sensible shoes, Viagra, Depends....at least I still have all my own teeth.

17 posted on 09/15/2012 7:21:29 PM PDT by GrannyAnn
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To: Marcella

I’ve got these little black “floaters” and my eyesight is just generally getting weaker. I’ve been to the eye doctor and had macular degeneration ruled out, but I don’t want to ever get it. I’m also in the beginning stages of cataracts, but I haven’t noticed any symptoms from that yet. The doctor told me that I have a few more years before I’ll need surgery for that. I want to take vitamins to keep my eyes as strong as possible as they go through the aging process.


18 posted on 09/15/2012 7:59:19 PM PDT by murron (Proud Mom of a Marine Vet)
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To: murron
“I’ve got these little black “floaters”” - those are annoying but they do fade - I hope you don't have a lot of them at one time.

“... and my eyesight is just generally getting weaker.” How long has it been since you went to eye doctor - if it's been a while, maybe you need your prescription changed if you wear glasses or need glasses if you don't wear them.

“I’ve been to the eye doctor and had macular degeneration ruled out, but I don’t want to ever get it.” If you suddenly can't see or see well in one eye, go to the doctor. That happened to a lady friend of mine not long ago and she had “shingles” in her eye. She doesn't have shingles anywhere else on her body. I had never heard of that - shingles in an eye.

“I’m also in the beginning stages of cataracts, but I haven’t noticed any symptoms from that yet.” Change in eyesight from cataracts is slow if you wear good sunglasses so sun cannot get in your eyes. Sun makes them grow faster. I had cataracts growing for many years before I had to have the surgery. I was religious to wear sunglasses during that time. Only this year did the eye doctor say glasses would no longer help and I wouldn't be able to pass a driver's license eye check so had to have the surgery.

“I want to take vitamins to keep my eyes as strong as possible as they go through the aging process.” Hopefully, on that that Swanson vitamin website you can find the right formula you can swallow.

I wondered if your eyes are dry? I use a drop of Walgreens eye ointment (for night time use) in each eye every night or my cornea would rip due to dry eye. A torn cornea is horribly painful and it takes three days for that to heal.

My eyes are very important to me as I read and write all day. Finally, after the cataract surgery, I'm in good shape and I use that eye ointment every night.

Let me know if you find what you are looking for on Swanson website. They are also the cheapest place to buy vitamins and supplements.

Much good luck to you,
Marcella

19 posted on 09/15/2012 8:55:55 PM PDT by Marcella (Republican Conservatism is dead. PREPARE)
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To: Marcella

Thank you, Marcella. I worry about my eyes more than any other part of my body. I don’t want to mess around with them, that’s why whenever there are any changes to my eyes, I go to the eye doctor immediately.


20 posted on 09/15/2012 9:14:22 PM PDT by murron (Proud Mom of a Marine Vet)
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To: murron
but they all are large pills, and I don’t understand why they don’t put these vitamins out in liquid form. But I have yet to find any

Get a pill splitter. I use one every day and it's been a big help.

21 posted on 09/15/2012 9:19:36 PM PDT by Focault's Pendulum (Obama A man without an American mission.)
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To: Focault's Pendulum
I propose a new internet acronym: O.T.B.

{off to bed}

(g'nite)

22 posted on 09/15/2012 10:12:00 PM PDT by EggsAckley ("There's an Ethiopian in the fuel supply!")
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To: 2ndDivisionVet; Texas Fossil; NormsRevenge; SeekAndFind; M. Espinola; blam; stephenjohnbanker

Gerald Celente is calling for all seniors to remove money from Wall Street and large banks and not to shop for anything in any major chain stores again. He recommends buying everything from thrift shops or second hand stores because all money spent in chain stores most likely goes to China, India, Mexico or third world countries. He also recommends doing what oldsters did during The Great Depression — not buying Christmas gifts but MAKING small gifts for loved ones and buying all food locally. He says hold on to your cash because you will need it.


23 posted on 09/16/2012 11:04:14 AM PDT by ex-Texan (The Time to "Wake Up" is Over !)
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To: murron

At the drug stores they sell “pill crushers” that will make powder out of those hunker pills. About $10. I bought one for my mother, she got to where it was very difficult for her to swallow.

As far as masking the taste, put it in a milk shake etc.


24 posted on 09/16/2012 11:44:25 AM PDT by Texas Fossil (Government, even in its best state is but a necessary evil; in its worst state an intolerable one)
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