I think you are right about how the conservative media can use this.
I still think Romney's campaign is missing another avenue to reach the ignorant masses. Put a video screen on some bus/van etc., advertise FREE Clint Eastwood movie, and run some sort of ad of him as one of his western characters, with a little bit of the DUKE.
It would work, the masses will not watch a conservative news site, but the will watch FREE videos. Videos, etc. is their only source of information. Drive one of those buses/van's into town, park it on some street, go for dinner while it is running.
Romney and his advisors would never go for it, but an indepedent PAC might be able to use it.