From a different point of view try to imagine the guy’s position. He’s the man of the family dealing with disaster. He is socialized to be strong. He’s surrounded by people who are totally distraught for him and his family. They are loving him...trying to help him. Men in this position will try to comfort those who are upset. They will smile at efforts made by people to lighten the load...
It’s really difficult to go to cameras, but your suffering town is being innodated by people who love you and are upset and reaching out to the point of unintentional harassment. They don’t mean to harrass, but if thousands reach out at the same time with messages and objects of sorrow, it becomes too much. So your mission is to assure the public you know that they care and they can know that without reaching out.
I see a man who is trying to keep a cap on excessive emotion the way American men pinned for leadership of family and community are socialized to do.
Don’t judge his smiles as something sinister. He is being the caretaker as the man of the family and community. This is an American man taking care of everyone even when he’s in the middle of disaster himself.
Besides, those people are vultures in the media, they have no love or comfort to offer.
I've been there, not in a shooting tragedy but I lost my home in the Northridge earthquake and had the media all over me...they're VULTURES!