I assume I am going to take a lot of hits for what I have written here but keep things in proportion.
My post was not intended to prepare anyone for MADMAX conditions. Granted, if you can do all of that, you're a step ahead in the desert wasteland. The point is that for basic defense of yourself and your family even during normal operating conditions, it is important to be as physically fit as you can be, mentally tough and proficient with whatever tools you need.
I throw in a 'DEFCON 1" or a "SHTF" here and there in my article. But none of those conditions need exist for someone to benefit from having exercised their body and their mind.
It is a long way from being fit and prepared, (which most folks clearly are not) to eating MREs in the NBC shelter, I agree with you.
In the last few years there has been a proliferation of survival-oriented sites and businesses.
The more Hollywood shows American cities and their icons (like the Statue of Liberty) being obliterated by:
1) Freezing temperatures
2) Aliens from Mars
3) Earthquakes
4) Godzilla
5) Meteors
6) Contagious diseases.
7) A combination of any of the above
this suicidal obsession and fetish will only fuel more and more people to go out and BUY MORE SURVIVAL EQUIPMENT.
Add this to the terror threats, concept of failing economy, race riots and you get the perfect formula for businesses set up for this market.
In other words, the trend is increasingly great for survival businesses which in my book, is fine it's just that the consumer has to realize all this hype is business.
If the 1960’s and 70’s were a “back to nature” movement then the 2010’s are the era of “prepare for the Apocalypse” so buy, buy, buy!