Different culture, different meanings.
Western culture is seeping in though, I have seen Korean shows where kids reject pink as girly.
I once saw a TV drama in China that mocked K-Pop. A teen girl fan falls in love with K-Pop star, but he’s as gay as the day is long, and she considered it her duty to convert him into a straight man. Finally she got fed up and said to the singer, “it’s either me or your bandmates?” The singer chose to stay gay.