From what I understand, teenage girls are afraid of being called bossy, so they don’t want to have leadership roles. And this carries over into adulthood, per this bossy campaign. So it is to help the self esteem of young girls, apparently.
Well, I suspected it was the FemiNazis behind this campaign. The FemiNazis are not satisfied with our public schools’ campaign to sissify boys? Now our language has to bow down to butchy girls?