MLB has never had a huge slice of the black entertainment dollar. They started going out of their way 10-15 years ago to try to get it without a whole lot of success. I’m wondering why that is. Obviously the free market is working. Blacks as a group willingly spend their time on money on activities other than baseball.
Demographic questions like that are the ones that keep marketers up at night. Why are certain groups simply not interested in certain things (or more importantly for the marketer why are they not interested in my thing)? It becomes bigger in sports because the fans are the source of the athletes and when the demographic you’ve lost is disproportionately represented in the pool of top athletes quality of play is going to suffer which will impact the revenue stream.